Customer Relationship Management: Concepts and Technologies Third Edition by Francis Buttle and Stan Maklan
The third edition of "Customer Relationship Management: Concepts and Technologies" by Francis Buttle and Stan Maklan is a comprehensive guide to understanding and implementing CRM in modern organizations.
Introduction:
Customer Relationship Management (CRM) is a critical aspect of business management, with a focus on managing interactions with customers and clients. The third edition of "Customer Relationship Management: Concepts and Technologies" by Francis Buttle and Stan Maklan provides an in-depth analysis of CRM and its implementation in modern organizations.
Features:
In-depth analysis of CRM concepts and technologies
Coverage of the latest trends and developments in the field
Case studies and real-world examples to illustrate key concepts
Detailed discussion of customer segmentation and data analytics
Discussion of ethical and legal considerations in CRM
Conclusion:
The third edition of "Customer Relationship Management: Concepts and Technologies" is an essential resource for anyone looking to understand and implement CRM in modern organizations. With its comprehensive coverage of CRM concepts, technologies, and trends, it provides a valuable resource for students, business professionals, and anyone interested in learning about CRM. Whether you are a seasoned professional or just starting out, this book is sure to provide valuable insights and practical information that you can apply in your work.
