Google Website Optimizer Essential Training with David Booth
English | Audio: aac, 48000 Hz, stereo (eng)
MOV | Video: h264, yuv420p, 960x540, 29.97 fps(r) (eng) | 702 MB
Genre: Video Training
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.